Fur clothes have long been the object of discontentment for animal rights activists. The trapping and killing of wildlife for reasons of pure vanity in the fashion world has remained a sore spot for those concerned for the treatment of animals. Supporters of fur clothes have long argued that fur provide the durability, the opulence, the comfort, and the insulation that other fabrics in clothes fail to deliver. As a result, the challenge has long been for anti-fur activists to deliver a counterpoint to fur lovers in the form of a fabric that can fulfill all the criteria that real fur does. Developed since the 1950s, the world of science and fashion colluded to produce an alternative to fur fashion: faux fur. Faux fur clothing – which translates into “fake fur” – have become a viable alternative to the fur wardrobe because of two important reasons: first, fake furs are more affordable to most people as compared to real fur, and second, its appearance is identical to real fur so most people would not be able to tell the difference between a faux fur coat and real fur coat. After all, isn’t the impressive physical appearance of fur clothes one of the most important reasons for its continued popularity? Faux fur clothing offers an alternative to those who have some trepidation towards real fur or simply do not wish to make the pricey investment that most real fur clothes and accessories require.
Victoria Beckham in Fendi faux fur jacket
Helpful to the cause of faux fur clothing is that it has had many influential and powerful supporters. From animal rights activists, such as People for the Ethical Treatment of Animals (PETA), and iconic fashion brands such as Ralph Lauren have used fake furs in their many collections as a rejection of real fur. Although fur clothes continue to enjoy popularity in communities that live in colder climates, the fashion world, by and large, has given new purpose and function for real fur clothing. As much as real fur is intended to provide comfort and warmth, fur fashion is intended to convey a certain aura of opulence and movie-star like importance in the vein of a Marilyn Monroe. Consequently, real fur fashion has long been seen to act as a reflection of status. Therefore, it is easy to understand its appeal to those who see their clothes as an extension of their personality. That is why the development of faux furs was never stopped because there was always going to be a niche willing and able to support it. Because fake furs use synthetic fibers to resemble fur, the early development of faux fur resulted in inadequate replications of real fur fashion. Faux fur fashion has gained in popularity because, first, it is cheaper than real fur. Compare a fine mink coat that can run a price tag of thousands of dollars to a mink coat made out of acrylic faux fur that costs a few hundred and the decision is made easier for most customers. Additionally, technological advancements have allowed faux fur fashion to improve in imitating real fur fashion.
Angelina Jolie in Faux Fur
The highest quality fake furs are made of acrylic fibers which are advantageous because they are lightweight, soft, provide insulation, and have a wool-like texture. Many faux fur fabrics dye their outfits to give it a more fur appearance, but that reveals a weakness from the view of fur fans. The difficulty in selling faux furs to supporters of real fur fashion is that fur clothes lose their significance because – well – it is not actual fur. Another commonly cited disadvantage by subscribers to fur fashion is that faux furs do not provide the same insulation as real fur which is correct. However, considering that few people live in climates that require real fur insulation, then that should not be too big of a concern for many people’s wardrobes. Meanwhile, what faux fur does provide is more environmentally friendly production by being less energy intensive, as well as having softer surfaces because it is artificially put together to be as smooth as possible whereas real fur may be rough or thick. As far as its ornamental function is concerned, for the regular eye, it is difficult to discern between faux fur boots and real fur boots, faux fur hats and real fur hats, or faux fur gloves and real fur gloves. As far as appearances go, nowadays fake fur is just as impressive as real fur.
Fur fashion has changed with the introduction and continued success of fake furs. Today, many stores sell faux furs right alongside real fur. Faux fur hats, handbag, scarves, throws, muffs, jackets, coats, home decorations, and endless amount of products are sold and manufactured in stores that view themselves to be credible in understanding fashion trends of the masses. Although real fur fashion is viewed to be timeless, it is faux fur fashion that may topple it as the most elite style if it continues to adapt and improve.
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